MediaTyp.es Episode 2: Getting down on the Ad/PR front

Show: #002 | Length: 46:20 | Size: 42.4 mb | Format: mp3

On this episode of MediaTyp.es we've got Tom Chernaik, Founder of DigComm and Matt Snodgrass, SVP of Digtial Marketing for LippeTaylor.

Digital Marketing's role in the new PR and Advertising world. We agree that it is about harnessing the power of syndication, honesty and adaptability. There's a lot of head shaking on this episode as we discuss previous metrics for ad buys like CPM and the coming wave real-time measurement. We cap it off talking about adding value even to the simplest media can create a loyal audience. Then a firetruck drives by.

Get more information about Tom at www.digcomm.com and Matt at his blog www.mattsnod.com.

Tags: brand building  real-time metrics  social media  Tom Chernaik  Matt Snodgrass  

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