Media Types | mediatyp.es Palegroove Studios http://mediatyp.es Visti htp://mediatyp.es for more information. en-us Palegroove Studios 2004-2010 No Semantic Web, Augmented Reality, RDF, Big Media, Indie, publishing, mobile web MediaTyp.es is, well, a show that focuses on those that work in media both big and small. MediaTyp.es is, well, a show that focuses on those that work in media both big and small. Our beginning series focuses on established media companies and how they are dealing with the new media push. I hope you'll stick with us as we explore the similarities, the divide and the opportunities that lie ahead in media publishing. http://mediatyp.es/images/itunes_mediatypes.jpg Media Types | mediatyp.es http://mediatyp.es MediaTyp.es is, well, a show that focuses on those that work in media both big and small. Our beginning series focuses on established media companies and how they are dealing with the new media push. I hope you'll stick with us as we explore the similarities, the divide and the opportunities that lie ahead in media publishing. Media Types : mediatyp.es kris@mediatyp.es http://www.croncast.com Palegroove MediaTyp.es Episode 2: Getting down on the Ad/PR front http://www.mediatyp.es/rss/6/MediaTypes-Episode-2:-Getting-down-on-the-Ad/PR-front_brand-building_real-time-metrics.php Podcasts MediaTyp.es 2009-09-08
Show: #002 | Length: 46:20 | Size: 42.4 mb | Format: mp3

On this episode of MediaTyp.es we've got Tom Chernaik, Founder of DigComm and Matt Snodgrass, SVP of Digtial Marketing for LippeTaylor.

Digital Marketing's role in the new PR and Advertising world. We agree that it is about harnessing the power of syndication, honesty and adaptability. There's a lot of head shaking on this episode as we discuss previous metrics for ad buys like CPM and the coming wave real-time measurement. We cap it off talking about adding value even to the simplest media can create a loyal audience. Then a firetruck drives by.

Get more information about Tom at www.digcomm.com and Matt at his blog www.mattsnod.com.



Follow Kris on Twitter



Tags: brand building real-time metrics social media Tom Chernaik Matt Snodgrass


Designing Brand Identity: An Essential Guide for the Whole Branding Team $26.16
The Brand Gap: Expanded Edition $13.47
BrandSimple: How the Best Brands Keep it Simple and Succeed $5.95
]]>MediaTyp.es 2009-09-08
Show: #002 | Length: 46:20 | Size: 42.4 mb | Format: mp3

On this episode of MediaTyp.es we've got Tom Chernaik, Founder of DigComm and Matt Snodgrass, SVP of Digtial Marketing for LippeTaylor.

Digital Marketing's role in the new PR and Advertising world. We agree that it is about harnessing the power of syndication, honesty and adaptability. There's a lot of head shaking on this episode as we discuss previous metrics for ad buys like CPM and the coming wave real-time measurement. We cap it off talking about adding value even to the simplest media can create a loyal audience. Then a firetruck drives by.

Get more information about Tom at www.digcomm.com and Matt at his blog www.mattsnod.com.



Follow Kris on Twitter



Tags: brand building real-time metrics social media Tom Chernaik Matt Snodgrass


Designing Brand Identity: An Essential Guide for the Whole Branding Team $26.16
The Brand Gap: Expanded Edition $13.47
BrandSimple: How the Best Brands Keep it Simple and Succeed $5.95
]]> Thu, 29 Apr 2010 18:33:01 -0400 46:20 tag:http://www.croncast.com,6 Show: #002 | Length: 46:20 | Size: 42.4 mb | Format: mp3 On this episode of MediaTyp.es we've got Tom Chernaik, Founder of DigComm and Matt Snodgrass, SVP of Digtial Marketing for LippeTaylor. Digital Marketing's role in the new PR and Advertising world. We agree that it is about harnessing the power of syndication, honesty and no brand building, real-time metrics, social media, Tom Chernaik, Matt Snodgrass MediaTyp.es Episode 1: The Semantic Web http://www.mediatyp.es/rss/2/MediaTypes-Episode-1:-The-Semantic-Web_semantic-web_mike-dunn.php Podcasts MediaTyp.es 2009-08-31
Show: #001 | Length: 40:06 | Size: 38.6 mb | Format: mp3

On this episode of MediaTyp.es I'm joined by technologist and CTO of Hearst Interactive, Mike Dunn.

We talk about the Hearst Tower, Mike's role with a traditional media powerhouse, Semantic Web, how his experience allows him to work within a large company and advise startups, open source due diligence, Friendfeed, Mag.ma and more.

You can find more information about Mike at www.glemak.com.



Follow Kris on Twitter



Tags: semantic web mike dunn hearst interactive mag.ma adaptive blue


Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL $19.97
Programming the Semantic Web $21.54
Semantic Web Programming $24.51
]]>MediaTyp.es 2009-08-31
Show: #001 | Length: 40:06 | Size: 38.6 mb | Format: mp3

On this episode of MediaTyp.es I'm joined by technologist and CTO of Hearst Interactive, Mike Dunn.

We talk about the Hearst Tower, Mike's role with a traditional media powerhouse, Semantic Web, how his experience allows him to work within a large company and advise startups, open source due diligence, Friendfeed, Mag.ma and more.

You can find more information about Mike at www.glemak.com.



Follow Kris on Twitter



Tags: semantic web mike dunn hearst interactive mag.ma adaptive blue


Semantic Web for the Working Ontologist: Effective Modeling in RDFS and OWL $19.97
Programming the Semantic Web $21.54
Semantic Web Programming $24.51
]]> Wed, 28 Apr 2010 08:17:03 -0400 40:06 tag:http://www.croncast.com,2 Show: #001 | Length: 40:06 | Size: 38.6 mb | Format: mp3 On this episode of MediaTyp.es I'm joined by technologist and CTO of Hearst Interactive, Mike Dunn. We talk about the Hearst Tower, Mike's role with a traditional media powerhouse, Semantic Web, how his experience allows him to work within a large company and no semantic web, mike dunn, hearst interactive, mag.ma, adaptive blue